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Brand Voice & Templates

Working with Templates

A template in capty is a saved instruction to the AI – not a finished post. If you publish similar content again and again, say "team member spotlight", "project wrap-up" or "product of the week", you describe once what that kind of post needs to do, and pick the template with a single click from then on. You'll find them under "Templates" in the menu.

Creating a template

Click "Create Template" and fill in the dialog:

  • Template Name (required) – how you'll recognise it later.
  • Category – for sorting once you have several.
  • Description – a short note for you and your team on when this template is meant to be used.
  • Platforms – Instagram, LinkedIn, Facebook and/or TikTok that it applies to.
  • Tile Color – a colour for the tile so you can spot it faster in the overview.
  • Prompt Template (required) – the actual content. This text is appended to your prompt when you create a post.

Save with "Save Template".

What belongs in the prompt template

Write the instruction the way you'd give it to a person writing the post for you: structure, mandatory elements, the tone for this specific type of post.

Example, "team member spotlight": "Introduce someone from the team. Open with a personal observation, not a job title. Name their role, how long they've been with us, and one thing they do outside work. Close with a question to the community. No superlatives."
A template doesn't replace your Brand Voice – it adds to it. Baseline tone, audience and forbidden words still belong in the Brand Voice; the structure specific to this post type belongs in the template.

Using a template

At the top of Create, pick one of your templates instead of "Blank post". The stored prompt text then feeds into caption generation. You can still change everything afterwards – platforms, format, tone and the generated text.

Finding and sorting templates

The "Category" filter narrows the overview to one category; "All" shows everything again. The number beside it tells you how many templates are currently shown. If you haven't created any yet, it says "No templates yet".

When a template is worth it

  • You publish the same type of post at least once a month.
  • You keep correcting the same things on that type.
  • Several people on the team write that post type and it should sound consistent.

For a one-off post it isn't worth the effort – write straight into the caption brief instead.

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