Less typing.
More impact.
capty combines AI visual analysis, individual brand voice, and smart workflows so every post fits the brand and no team member wastes time on generic copy.
How capty compares.
| capty | ChatGPT | Hootsuite | Later | |
|---|---|---|---|---|
| Reads your image or video | ||||
| Brand voice per client | Limited | |||
| Feed history to prevent repetition | ||||
| Built-in approval workflow | Limited | |||
| Multi-brand workspaces | Limited | Limited | ||
| EU hosting and GDPR ready | ||||
| Starting price per month | €31 | $20 | $99 | $25 |
Competitor data based on publicly available pricing and feature pages as of Q3 2026.
Why capty is different
from other AI tools.
Generic AI ignores the visual context of your images and your brand history. capty solves the problem of interchangeable content.
Visual Context Understanding
Most AI tools write a caption from a keyword. capty looks at your image or video first: subject, setting, people, mood, composition. The text comes after that, which is why it matches what is actually on screen.
Learn moreAuthentic Brand Voice
A brand is recognised by its tone. capty makes that tone adjustable: you set formality, address, sentence length and personality once, and every caption follows it — across every platform and every team member.
Learn moreSmart Team Approvals
Writing the text is usually quick. Agreeing on it is what takes time. capty replaces the chain of forwards, screenshots and follow-up questions with one flow where the post, the comments and the decision sit in the same place.
Learn moreClient Approval
External clients do not want to log into yet another tool just to approve something. In capty you add the client once, attach them to the post while creating it, and they get an email they can comment or approve from.
Learn moreIntelligent Feed History
AI tools like to reach for the same turns of phrase. After twenty posts it shows. capty looks at what you published recently before writing anything new, and avoids what has already been there.
Learn moreMulti-Brand Hub
Looking after several brands normally means juggling several logins. In capty each brand gets its own workspace — its own voice, channels and approvals — and you switch between them without signing in again.
Learn morePlatform Optimisation
The same text does not work everywhere. What reads as easygoing on Instagram reads as off on LinkedIn, and what convinces there is too long for Instagram. From one upload capty produces a version per channel.
Learn moreTasks
In small teams coordination happens by shouting across the room and is forgotten the next day. Tasks let you record in capty what is still open and who owns it — in the same place the content is made.
Learn moreAnalytics
If all you do is publish, three months later you still do not know what works. capty shows you the numbers per platform in one place, so publishing turns into improving.
Learn moreRevision History
As soon as more than one person works on a post, it eventually becomes unclear why it looks different from yesterday. Revision history keeps every version: who saved it, when, and what changed. Earlier states can be viewed and brought back.
Learn moreYour content, seen and understood by AI.
Stop writing captions from scratch. Our AI reads the finest details of your images and videos and uses this visual context to generate captions that actually make sense.
Authentic communication. In your brand voice.
AI-generated text usually sounds like AI. Not with capty. We build a unique brand voice for each of your brands, so every caption sounds exactly like you.
A feed that never gets repetitive.
capty is the only social media tool that thinks ahead. Before generating any caption, it checks your last published posts so nothing ever repeats.
From draft to live. Together, without the chaos.
Replace endless email threads and WhatsApp voice messages with a structured approval process, right inside capty.
Grow with data. Work faster with templates.
Use smart content templates for recurring post formats and track what's actually working. Clear performance data shows you exactly what lands.
Supported Platforms
Instagram
Facebook
LinkedIn
TikTok
X
Soon
Threads
Soon