Every text sounds like you.
Not like a template.
A brand is recognised by its tone. capty makes that tone adjustable: you set formality, address, sentence length and personality once, and every caption follows it — across every platform and every team member.
The problem
Without fixed settings every person on the team writes slightly differently, and the AI writes differently again. Four weeks later the channel has no recognisable voice.
New week, new project. We will show you what we are working on in a moment.
Illustrative example. The interface shown and the values in it are for illustration.
What that means in practice
Parameters, not prompts
You do not describe your voice in a paragraph, you set it: tone, formality, how you address people, emoji use, sentence length.
Formal or informal
How you address the reader is its own setting. In German especially, that single choice shapes the whole impression a text makes.
Words to avoid
Terms that have no place in your brand can be blocked. They then stop appearing in generated text.
Applies to the whole team
Brand voice lives on the workspace, not the account. New team members write in the right tone from day one.
How it works
Configure
Set tone, formality and style in the workspace.
Check
A sample caption shows straight away how the setting reads.
Apply
From then on every generation follows it.
Frequently asked questions
Can I set up more than one brand voice?
Yes. Each brand workspace has its own voice. For agencies with several clients that is the standard case.
Do I need to upload sample texts?
No. The voice comes from parameters you set directly. That is faster than training a tool and stays transparent.
Can the voice be changed later?
At any time. Changes apply from the next generation; text you already created stays as it is.
Try capty before everyone else
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