Never the same sentence
as last week again.
AI tools like to reach for the same turns of phrase. After twenty posts it shows. capty looks at what you published recently before writing anything new, and avoids what has already been there.
The problem
Each generation looks fine on its own. Only in the feed do you notice that three posts open with the same question and five use the same phrase.
Three things we got wrong last week.
Illustrative example. The interface shown and the values in it are for illustration.
What that means in practice
Four things that make the difference day to day.
Phrases get avoided
Wording from recent posts does not come straight back.
Alternating formats
If the last three posts opened with a question, capty picks a different opening.
Topics in view
Recurring topics are recognised so the feed does not get stuck on one note.
Still on brand
Variety does not mean anything goes. The brand voice still applies.
How it works
Read the history
capty looks at the channel's recent posts.
Spot the patterns
Repeated phrases, openings and topics are identified.
Write differently
The new text deliberately steers away from them.
Frequently asked questions
How many posts are taken into account?
capty looks at the more recent posts on the channel in question. Older content barely matters for repetition and is weighted less.
Does this work across platforms?
The check runs per channel. The same idea may appear on Instagram and LinkedIn — just phrased differently.
Can I repeat a phrase on purpose?
Yes. Recurring series or fixed slogans can still be used; the history is an aid, not a lock.
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