Platform Optimisation

Every platform gets
what it needs.

The same text does not work everywhere. What reads as easygoing on Instagram reads as off on LinkedIn, and what convinces there is too long for Instagram. From one upload capty produces a version per channel.

Join the Waitlist All Features

The problem

Copy-pasting across channels saves five minutes and costs reach. Each platform rewards a different structure.

Instagram LinkedIn Facebook
InstagramShort, direct, hashtags at the end.

Six months of work in one shot. 🙌 #teamwork #launch

LinkedInLonger, context first.

After six months of development it is finally here. What we learned about our users along the way …

FacebookMedium length, question at the end.

We spent six months on this. What would you try first?

Illustrative example. The interface shown and the values in it are for illustration.

What that means in practice

Four things that make the difference day to day.

The right length

Short and pointed or long and explanatory, depending on what the channel calls for.

Hashtags in proportion

Number and placement follow the platform rather than a fixed formula.

A different register per channel

Your brand voice stays recognisable while the register fits the setting.

One generation, every channel

You upload once and get the versions for every connected platform.

How it works

1

Pick the channels

Choose where the post should appear.

2

Generate

capty produces a version per channel.

3

Adjust

Each version can be edited on its own.

Frequently asked questions

Which platforms are supported?

Instagram, LinkedIn, Facebook and TikTok. The specifics per channel are on the individual platform pages.

Does that count as several generations?

No. One upload with versions for several channels is a single generation.

Can I overwrite individual versions?

Yes. Every version is fully editable before it goes to approval.

Try capty before everyone else

We are close to launch. Join the waitlist and secure your spot.

Join the Waitlist